Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Advertising to Children on TV: Content, Impact, and Regulation.
Contributors: Barrie Gunter - Author, Caroline Oates - Author, Mark Blades - Author.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Mahwah, NJ.
Publication year: 2005.
Page number: 197.
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