Advertising to Children on TV: Content, Impact, and Regulation

By Barrie Gunter; Caroline Oates et al. | Go to book overview

Subject Index

A
Aad models, 85
Adolescents
advertising effects on, 128–130, 132–133
attitudes toward advertising, 57–58, 90
effects of gender stereotyping on, 138
peer pressure on, 109
Advertisement exposure, 2, 97–98, 104
Advertising literacy, 43, 44–46
Advertising treatments, 146–147, 157–161
Age of child, See also Understanding of advertisements
in advertising impact, 98
in differentiation of programs/ads, 32–33, 36–37, 156
effects on nutritional knowledge, 122
marketing targets and, 11
in pestering, 112–114
susceptibility to advertising and, 59
Alcohol consumption, effects on children, 129
Alcoholic beverage advertisements
effects of, 7, 127–130, 137
regulation of, 147, 156–157
Antisocial conduct, 158–159
Appeals, 21–22
Assistive intent
advanced understanding of, 50
early understanding of, 38–39
At risk behaviors, 110–111, 146–147, 158–159
Attention, in differentiation assessment, 35, 36–37
Attentional models, 86–88
Attitudes
toward advertising, 55–59, 90–91
toward products, 90–91
Attitude toward the ad (Aad) models, 85

B
BACC, 145–146, 148
BBC, 144, 145
Behavioral models, 85–86
Belief manipulation, 76–80
Body image, 8–9, 24, 61, 133–136
Broadcast Advertising Clearance Centre (BACC), 145–146, 148
Branded products
attitudes toward, 58–59
in attitude toward ad model, 85
emphasis of advertising on, 3
recognition of, 42–43, 88, 126
repetition effects and, 97–98
Brand—elated effects, 89, 91–92
Broadcasting Act 1990, 144
Bumpers, 37–38

-205-

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