Applied Public Relations: Cases in Stakeholder Management

By Larry F. Lamb; Kathy Brittain McKee | Go to book overview

List of Cases
Case 1. A New Kind of Car, a New Kind of Team: Saturn Comes to             Tennessee
Case 2. Freddie Mac Employees Get Prompt Report on Sweeping             Changes
Case 3. Southwest Airlines Finds a Payoff in Avoiding Employee Layoffs
Case 4. Teamsters Deliver Public Support During the UPS Strike
Case 5. Handling a Crisis: U. S. Postal Service Responds to Anthrax             Attacks
Case 6. The Company for Women Pledges Support
Case 7. CharitaBulls Help Others Win at Life
Case 8. When It Comes To Your Lawn, Do It Naturally
Case 9. Habitat for Humanity: Building Corporate Bridges and             Affordable Houses
Case 10. Community Service Constitutes Core Competency of               Timberland
Case 11. “Would You Like Your Taco With or Without Pesticide Today?”
Case 12. A Change in Name—A Change in Image? From Prunes to               Dried Plums
Case 13. Tire Tread Troubles Drive Firestone Into Crisis of Confidence
Case 14. A New Look for Work? Dockers Promotes Business Casual
Case 15. Warner Bros. (and Others) Are Wild About Harry
Case 16. Media Interest in Transplant Drama Stokes Anxiety in Health               Care Professionals
Case 17. Phony News Release Leads to Losses for Investors and a Prison             Term for Former College Student
Case 18. Sheik's Leisure Resort Project Gets Royal Treatment

-xi-

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Applied Public Relations: Cases in Stakeholder Management
Table of contents

Table of contents

  • Title Page *
  • Contents v
  • List of Cases xi
  • Preface xiii
  • 1 - Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships 1
  • 2 - Stakeholders: Employees 7
  • 3 - Stakeholders: Community 36
  • 4 - Stakeholders: Consumers 61
  • 5 - Stakeholders: Media 88
  • 6 - Stakeholders: Investors 118
  • 7 - Stakeholders: Members and Volunteers 141
  • 8 - Stakeholders: Governments and Regulators 168
  • 9 - Stakeholders: Activists 192
  • 10 - Stakeholders: Global Citizens 222
  • Index 253
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