Applied Public Relations: Cases in Stakeholder Management

By Larry F. Lamb; Kathy Brittain McKee | Go to book overview

10
Stakeholders: Global Citizens

China has been the biggest market outside the United States for KFC fried chicken and has sometimes produced more profit for the restaurant chain than its U. S. operations. KFC has more than 900 stores in China.

The world's busiest McDonald's restaurant is on Pushkin Square in Moscow, a 10-minute walk from the Kremlin. McDonald's operates about 100 restaurants throughout Russia.

Globalization of American institutions creates new challenges for public relations practitioners. For example, McDonald's has about 100 restaurants in Russia, including this one on Prospekt Mira in Moscow.

-222-

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Applied Public Relations: Cases in Stakeholder Management
Table of contents

Table of contents

  • Title Page *
  • Contents v
  • List of Cases xi
  • Preface xiii
  • 1 - Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships 1
  • 2 - Stakeholders: Employees 7
  • 3 - Stakeholders: Community 36
  • 4 - Stakeholders: Consumers 61
  • 5 - Stakeholders: Media 88
  • 6 - Stakeholders: Investors 118
  • 7 - Stakeholders: Members and Volunteers 141
  • 8 - Stakeholders: Governments and Regulators 168
  • 9 - Stakeholders: Activists 192
  • 10 - Stakeholders: Global Citizens 222
  • Index 253
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