Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

By Thomas H. Bivins | Go to book overview

Contents
INTRODUCTIONix
1 WHAT MAKES AN ETHICAL ISSUE?1
     Ethics or Morals?1
     Ethics and the Act of Communication2
     The Media and Morality3
          Are the Media Prone to Ethical Dilemmas?3
          The Media Are Not Us4
          Media Culture and the Clash of Priorities5
          The Effects of Organizational Structure on Moral Decision Making7
          Moral Excuses9
     Can Personal Ethics Become Professional Ethics?10
     Media Similarities: The Common Threads11
     Media Differences: A Coat of Many Colors13
          Media Goals13
          Media Loyalties16
     Forming Ethical Standards for the Mass Media17
     Values, Ideals, and Principles18
     Professional Codes and the Law20
     Can the Media Be Ethical?22
     Exercises23
     Case Study:Newsweek and the Death of a Story23
     Case Study Questions25
     Case Study: Patriotism in the Newsroom26
     Case Study Questions27

-v-

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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Table of contents

Table of contents

  • Title Page *
  • Contents v
  • Introduction ix
  • Chapter 1 - What Makes an Ethical Issue? 1
  • Chapter 2 - Moral Claimants, Obligation, and Social Responsibility 28
  • Chapter 3 - The Media and Professionalism 49
  • Chapter 4 - Ethical Theory 74
  • Chapter 5 - To Tell the Truth 117
  • Chapter 6 - Avoiding Harm 147
  • Chapter 7 - A Checklist for Ethical Decision Making 172
  • Appendix - Media Codes of Ethics 188
  • References 222
  • Author Index 225
  • Subject Index 227
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