Eric Arnould is Professor of Marketing at the University of Nebraska-Lincoln despite the fact that he holds a PhD degree in cultural anthropology from the University of Arizona (1982). He has also taught at Odense University, Denmark, the University of South Florida, California State University Long Beach, and the University of Colorado at Denver. From 1975 to 1990, he tried to do less harm than good working on economic development issues in more than a dozen West African nations for governmental and nongovernmental organizations. Since 1990, he has been a full-time academic. His research investigates consumer ritual (Thanksgiving, New Year's, football bowl games, Halloween, inheritance), service relationships (experiential services, commercial friendships, service betrayal), West African marketing channels, and the uses of qualitative data. To his enduring surprise, his work appears in the three major U. S. marketing journals, as well as many other social science periodicals and books. Dr. Arnould speaks French and Hausa and enjoys running, do-it-yourself projects, and being a parent. His dog Daisy loves him.
Carolyn Folkman Curasi is an Assistant Professor of Marketing at the J. Mack Robinson College of Business Administration at Georgia State University. She received her PhD in business administration with a specialization in marketing from the University of South Florida in 1998. She has published in scholarly outlets, including the Journal of Consumer Research, the Journal of Services Marketing, Anthropology Newsletter, Advances in Consumer Research, the Quarterly Journal of Electronic Commerce, the International Journal of Market Research, and in the European Advances in Consumer Research. Prior tojoining the academic community, Dr. Curasi held several executive positions within corporate America.
Sameer Deshpande is a Doctoral Candidate in the School of Journalism and Mass Communication at the University of Wisconsin-Madison, where he also received his master's degree in 1999. He has taught courses in strategic communication, introduction to mass communication and advertising, and pop culture to high school