Part 1 | Foundations | 1 |
1 Introduction to Persuasion | 3 | |
2 Attitudes: Definition and Structure | 36 | |
3 Attitudes: Functions and Consequences | 73 | |
4 Attitude Measurement | 101 | |
Part 2 | Changing Attitudes and Behavior | 117 |
5 Processing Persuasive Communications | 119 | |
6 “Who Says It”: Source Factors in Persuasion | 149 | |
7 Message Factors | 176 | |
8 Personality and Persuasion | 211 | |
9 Cognitive Dissonance Theory | 223 | |
10 Interpersonal Persuasion | 246 | |
Part 3 | Persuasion in American Society | 271 |
11 andPersuasion | 211 | |
12 Communication Campaigns | 302 |
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