The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

By Richard M. Perloff | Go to book overview
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Brief Contents
Part 1Foundations1
1 Introduction to Persuasion3
2 Attitudes: Definition and Structure36
3 Attitudes: Functions and Consequences73
4 Attitude Measurement101
Part 2Changing Attitudes and Behavior117
5 Processing Persuasive Communications119
6 “Who Says It”: Source Factors in Persuasion149
7 Message Factors176
8 Personality and Persuasion211
9 Cognitive Dissonance Theory223
10 Interpersonal Persuasion246
Part 3Persuasion in American Society271
11 andPersuasion211
12 Communication Campaigns302

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