The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

By Richard M. Perloff | Go to book overview

Preface

Writing a second edition has different challenges and joys than preparing the first edition of a book. The second time around, one has the benefit of looking over the work one has done; a skeleton is in place. Initially, one also feels like an alter ego to one's self, worrying, wondering, and bemused, curious whether one's voice the second time around has changed, and daunted by the sheer volume of work that must be done.

In the end, though, it turned out to be very rewarding to write this book, as I realized that I had the opportunity to express the ideas that had been percolating in my mind since the first edition came out in 1993. I also had the chance to reflect, as best as I could, on changes that have occurred in the world and the academic study of persuasion since 1993. It was a challenging, stimulating opportunity, and I thank Lawrence Erlbaum Associates for giving me this shot at revising and modernizing The Dynamics of Persuasion.

Obviously, a great deal has happened in our world, from the events of September 11, 2001 to Bill Clinton's impeachment to O. J. Simpson. The Internet, not a force to be dealt with (persuasively speaking) in ′93, is a major player in the media landscape today, as are multiple cultural and lifestyle changes that have implications for the study of persuasive communication. In academia, the major models that dominated the field in the early ′90s are still dominant today. However, much research on attitudes, cognitive processing, fear appeals, advertising, and communication campaigns has been conducted, requiring a new book that incorporates the findings and their practical applications. I suppose I have changed as well. As one gets older, one is more attuned to the ways in which research fits into the giant trajectory of life—the big picture of society and human nature. Thus, the second edition places more emphasis on appreciating the role that theory and research play in persuasion as it occurs in American society, as well as on ethical implications of ideas and research.

-xiii-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 392

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.