The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

By Richard M. Perloff | Go to book overview

Subject Index

A
Abortion, 43–44, 47, 107–108, 141, 202, 204–205, 210
Accessibility
advertising and, 289–290
attitude-behavior consistency and, 95–98, 100
attitude strength and, 67–72
Accommodation in persuasion, 209–210, 216, 220, 241, 245
Advertising
association principles and, 283–291, 295–296
attitude functions and, 293, 295–297, 300–301
centrality of, 5, 25, 273–274
ethics of, 274, 299–301
mere exposure, 282–283
message factors and, 186, 199
peripheral processing of, 291–293
subliminal myths of, 275–280, 300
Affect, 40–41, 47–49, 52, 67–70, 112, 184–185, 292–293, 320–321
Affirmative action, 43, 50, 108, 141, 164–165
Agenda-setting, 309
AIDS, 6, 30, 48–49, 51, 169, 171–172, 184, 189–190, 267, 303, 305, 309, 315, 333
Alcohol abuse, 183, 188, 195
campaigns and, 305, 323–330
Anti-terrorism campaign, 25, 336–337
Argumentativeness, 221–222
Aristotle, 21–26, 29, 35, 129, 159, 175–176
Assimilation, 60–66, 141
Attitude
ambivalence and, 51–53, 72, 89–90
definitions of, 39–41
functions and, 73–81, 99–100, 217, 293, 295–297, 300–301
history of, 38
importance of, 3–4, 11
information processing and, 57–67
internal consistency and, 50–55
strong attitudes, 55–67, 71–72, 89, 202–206
structure of, 45–50
Attitude-behavior
attitude characteristics and, 87–90
consistency, 41, 81–100
historical background on, 82–83
judgments of, 98–100
models of, 90–98, 100
personal characteristics and, 85–87
persuasion and, 97–98
situational factors, 84–85
Attitude change,see Communication campaigns; Elaboration Likelihood Model; and Persuasion
Attitude measurement, 101–115
constructing good questions, 102, 111–112
context and wording effects, 107–110
indirect methods, 113–115
problems in, 106–111
scales, 103–106, 115
Authority, 152–159, 174

B
Balance theory, 53–54, 72
Belief, 44–18, 50–51, 71–72, 91–93, 97

-388-

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