The Impact of International
An Expanded Research Agenda
for the Future
Michael G. Elasmar
The purpose of this chapter is to propose an agenda research that will further our understanding of the role that international audio-visual media play in diffusion of culture. The focus this book has thus far been solely on television as an entertainment medium regardless of whether the imported content is received by the viewer via traditional broadcast, cable, satellite, and/or videocassette tapes. When planning future studies, researchers ought to consider extending the knowledge presented in this book by applying the model of Susceptibility to Imported Media (SIM) proposed in chapter 9 for investigating the following:
Agenda Item I: Exposure and effect of viewing imported entertainment television programs.
In addition to imported entertainment content, researchers ought also consider testing the SIM for investigating imported content that is not entertainment, thus focusing on the following:
Agenda Item II: Exposure and effect of viewing imported news on television.
Although the most prevalent device for receiving imported audio-visual content is still the television set, beginning in the mid-1990s, an increasing number of peo-