Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

By Larissa A. Grunig; James E. Grunig et al. | Go to book overview

CHAPTER ELEVEN
Inside the Organization:
Culture, Structure, Systems
of Internal Communication,
Gender, and Diversity

Public relations practitioners working in or for organizations are professionals whose role is to establish and maintain a system of communication within that organization and between that organization and stakeholders in the environment. An organization and its environment constitute a system, however; and systems theory tells us that all parts of a system and its environment interact and influence one another. Being part of a system makes professionalism difficult because the interactions that characterize systems produce constraints on professional behavior. The systemic nature of organizations is especially important for communication managers because they must work for and with most other subsystems in and around the organization.

Professionals are most free to carry out their professional roles when they face little interference from clients or employers who want to impose what often are nonprofessional behaviors on them. The excellence of a public relations function, therefore, does not depend on the knowledge and behavior of public relations professionals alone. How communicators behave depends greatly on their interaction with other people in the organization and with strategic constituencies in the environment. In chapter 10, we examined the effect of the environment—of activists in particular—on public relations. In this chapter, we examine the interactions of public relations with internal groups and processes.

As we explore the organizational context in which public relations must function in this chapter, we also devote particular attention to the system of internal communication in the organization and to the context for women. On the one hand, internal communication is one of the most important specialties of public relations. Without internal communication, organizations would not develop structures and cultures. Internal communication, therefore, is the force that produces the context in which a public relations department must function.

-480-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 653

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.