Questionnaires for Heads
of Public Relations Departments
Excellence in Public Relations
and Communication Management:
An International Study
of a Public Relations Department
By completing this questionnaire, you will help to determine the contribution that public relations and communication make to the success of an organization. You also will help to determine how communication programs should be organized and managed to make the greatest contribution to the bottom line. This questionnaire is one of three that will be completed by representatives of your organization. Another will be completed by the CEO or other senior manager. A third questionnaire will be completed by about 20 other employees throughout the organization.
Your organization has been chosen as one of 300 to be studied in the United States, Canada, and the United Kingdom—including corporations, associations, government agencies, and other nonprofit organizations. The survey is part of a 6-year study funded by the IABC Research Foundation of the International Association of Business Communicators and several corporations. The questionnaires have been developed by researchers at the University of Maryland, Syracuse University, San Diego State University, and the Cranfield Institute of Technology in the UK.
Thank you, in advance, for completing this questionnaire. Your cooperation will help to ensure the success of one of the most important research projects in the history of public relations and business communication.