Questionnaire for CEO
or Other Member
of the Dominant Coalition
and Communication Management:
An International Study
or Other Senior Manager
By completing this questionnaire, you will help to determine the contribution that public relations and communication make to the success of an organization. You also will help to determine how communication programs should be organized and managed to make the greatest contribution to the bottom line. This questionnaire is one of three that will be completed by representatives ofyour organization. Another will be completed by the heads of public relations or other communication departments. A third questionnaire will be completed by about 20 other employees throughout the organization. As the CEO or someone close to the CEO, your perspective is extremely important to this study; and your cooperation is crucial.
Your organization has been chosen as one of 300 to be studied in the United States, Canada, and the United Kingdom—including corporations, associations, government agencies, and other nonprofit organizations. The survey is part of a 6-year study funded by the 1ABC Research Foundation of the International Association of Business Communicators and several corporations. The questionnaires have been developed by researchers at the University of Maryland, Syracuse University, San Diego State University, and the Cranfield Institute of Technology in the UK
Thank you, in advance, for completing this questionnaire. Your cooperation will help to ensure the success of one of the most important research projects in the history of public relations.