and Rating Systems
Often, rating and labelling discussions are divorced from discussion on the technical aspects of delivering information to the parent or other recipient. Ratings can have broad notice and educational purposes; and how Member States generally fashion and administer them is discussed in chapter 2. Further, accompanying media education campaigns and media literacy policies are vital components of any rating or labelling policy. This is true whether a rating or labelling system functions with or without a technical device. These considerations are discussed in chapter 3. In this chapter, the study explores a much more specific issue: When the decided function of advisory information is to trigger a blocking or filtering action what impact does the design of the triggering device have on the design of the label? The question can also be put in the converse: If the conditions of an ideal (or close to ideal) rating or labelling system are known, what technical device or set of devices can make that system operative?
Rating and labelling systems originated in the world of film and have several purposes. Rating and labelling function, inter alia, to determine whether a film can be released at all (at least in some Member States) and to inform parents and others for which groups a film was suitable. In some cases, film theatres are required to refuse admittance to a person because of the unsuitability of a film to that person's age.