Tourism Attractions: A Critical Analysis of the Subsector in Jamaica

By Lorna-Dee Dunn | Go to book overview

Appendix A

METHODOLOGY

Survey
The survey was conducted with a stratified sample of 33 attraction owners of approximately 150 attractions. The selection of attractions was taken from lists provided by the Jamaica Tourist Board (JTB), Jamaica Hotel and Tourism Association (JHTA), and the Association of Jamaica Attractions Limited (AJAL). A schedule was then generated and one in every three attractions was chosen. The sample size was broken down into three groups based on geographic location and which represented the major resort areas.
Group A - Portland Kingston and the South Coast
Group B — St James, Hanover and Trelawny
Group C - St Ann and St Mary
The groups were further subdivided into the categories Nature/farm, Stables, Cultural, Historical, Watersports (including water skiing, kayaking, boating sailing, snorkelling and related activities), Aquatic (including scuba diving, beaches, waterfalls and rafting), Stables (horseback riding) and Other (spas and helicopter tours).The sample included a range of diverse attractions capturing data on both licenced and unlicenced attractions and encompassed single entity watersports facilities. Watersports operations on hotel properties were not included.
Questionnaires
The questionnaires were designed to garner information on the attraction subsector to determine:
1. Types, distribution and accessibility of existing attractions
2. Major target markets and current marketing strategies used by operators
3. Tourist profile, type of attraction which attracts the visitor
4. Ownership structure
5. Capital investment: sources of financing and factors affecting funding

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Tourism Attractions: A Critical Analysis of the Subsector in Jamaica
Table of contents

Table of contents

  • Tourism Attractions - A Critical Analysis of This Subsector in Jamaica *
  • Contents v
  • Location of Attractions Surveyed viii
  • Acknowledgements ix
  • Abbreviations x
  • Preface xi
  • Chapter 1 - Introduction *
  • Chapter 2 - Global and Regional Trends *
  • Chapter 3 - The Jamaican Tourism Industry *
  • Chapter 4 - Summary of Survey Findings *
  • Chapter 5 - Research Findings *
  • Chapter 6 - Conclusion *
  • Appendixes *
  • Appendix A 66
  • Appendix B 68
  • Appendix C 69
  • Appendix D 72
  • Appendix E 74
  • Notes 76
  • Bibliography 77
  • Index 79
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