Weimar Surfaces: Urban Visual Culture in 1920s Germany

By Janet Ward | Go to book overview

INDEX
Abeking, H., cartoon, 46 (fig.)
Adam, Ken, 153
Adorno, Theodor W., 18, 31, 150, 192, 224, 245n2; critique of advertising, 131–132, 134; critique of functionalism and the glass culture, 69, 72
“Advertisement on the Firmament” (L'Isle-Adam), 286n192
advertising, 1, 13, 192, 194, 235, 276n2, 306n42; effect on text for Benjamin, 138; European avantgarde embracing of, 136–140; postmodern, 140–141, 286n178; post–World War II critiques, 131–134, 287nn197, 198; socializing role within modernization, 98, 277n21; in Germany and the U. S., amounts spent on in 1924, 276n16
advertising, in Nazi Germany, 132–134
advertising, in pre-Weimar Germany, 93, 134, 287n200
advertising, in Weimar Germany, 11, 83, 92–110, 128, 195, 221 amount spent on, 96, 276n16 on Asphalt's film street sets, 156–157, 295n84 marketing research on role of women consumers, 232 merged with new female identity, 82 (fig.), 82–83, 83 (fig.) outdoor (see alsoelectric advertising): connection between rebuilding post–World War I national image and, 134–135;on movie palace's façades, 164–172, 174, 298nn125 scientization of, 92, 95–101 use of Reklameas term for, 92, 99–100, 275n1
advertising columns (Litfaßsäulen), 93, 94 (fig.), 112, 276n7
Advertising Exhibition (Berlin, 1929). SeeReklameschau (Berlin, 1929)
AEG (Allgemeine Elektrizitäts Gesellschaft)General Electric Co., 65, 93, 103; advertisement for cinema apparatus, 165 (fig.); “Haus der Technik, ” 108–109
AEG-Mitteilungen(trade journal), 12
aesthetics, 2, 13, 93, 96, 222–223, 316n188; in “Most Beautiful Female Portrait” competition, 87, 273n223; “of the isolated object” as Léger's term for “less is more, ” 310n100; Stimmung as 19th-century notion, 154, 294n66

-325-

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Weimar Surfaces: Urban Visual Culture in 1920s Germany
Table of contents

Table of contents

  • Weimar and Now: German Cultural Criticism *
  • Title Page *
  • Contents *
  • Illustrations xi
  • Acknowledgments xv
  • Introduction - A Retrospective Retrieval 1
  • 1 - The Reformation of Weimar Architecture 45
  • 2 - The Shock of the New Objectivity in Weimar Advertising 92
  • 3 - Weimar Surface Culture Goes to the Movies 142
  • 4 - Designs and Desires of Weimar Consumerism 191
  • Appendix - Selected Weimar Periodicals and Newspapers 241
  • Notes 245
  • Illustration Sources 321
  • Index 325
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