Allen, N. (1996, Winter). Ethics and visual rhetorics: Seeing's not believing anymore. Technical Communication Quarterly, 5, 87–105.
Altman, C. (1980). The medieval marquee: Church portal sculpture as publicity. Journal of Popular Culture, 14, 37–46.
Aristotle. (1991). On rhetoric: A theory of civil discourse, George A. Kennedy (Ed. and Trans.). New York: Oxford University Press.
Barthes, R. (1971, Spring). Rhetoric of the image. Working Papers in Cultural Studies, 1, 37–51.
Barton, B. F., & Barton, M. S. (1985, Fall). Toward a rhetoric of visuals for the computer era. Technical Writing Teacher, 12, 126–145.
Baxandall, M. (1985). Patterns of intention: On the historical explanation of pictures. New Haven, CT: Yale University Press.
Benson, T.W. (1974a). Joe: An essay in the rhetorical criticism offilm. Journal of Popular Culture, 8(4), 610–618.
Benson, T.W. (1974b, February). Rhetoric and autobiography: The case of Malcolm X. Quarterly Journal of Speech, 60, 1–13.
Benson, T. W. (1978, Winter). The senses of rhetoric: A topical system for critics. Central States Speech Journal, 29, 237–250.
Benson, T. W. (1980, November). The rhetorical structure of Frederick Wiseman's High School. Communication Monographs, 47, 233–261.
Benson, T. W. (1985). The rhetorical structure of Frederick Wiseman's Primate. Quarterly Journal of Speech, 71(2), 204–217.
Benson, T. W., & Anderson, C. (1984, Fall). The rhetorical structure of Frederick Wiseman's Model. Journal of Film and Video, 36, 30–40.
Bernhardt, S. A. (1986, February). Seeing the text. College composition and communication, 37, 66–78.
Bernhardt, S. A. (1996).Visual rhetoric. In T. Enos (Ed.), Encyclopedia of rhetoric and composition (pp. 746–748). New York: Garland.
Birdsell, D. S., & Groarke, L. (1996, Summer). Toward a theory of visual argument. Argumentation and Advocacy, 33, 1–10.
Blair, C. (1999). Contemporary U.S. memorial sites as exemplars of rhetoric's materiality. In J. Selzer & S. Crowley (Eds.), Rhetorical bodies (pp. 16–57). Madison: University of Wisconsin Press.
Blair, C., Jeppeson, M. S., & Pucci, E., Jr. (1991). Public memorializing in Postmodernity: The Vietnam Veterans Memorial as prototype. Quarterly Journal of Speech, 77, 263–288.
Blair, C. & Michel, N. (1999). Commemorating in the theme park zone: Reading the Astronauts Memorial. In T. Rosteck (Ed.), At the intersection: Cultural studies and rhetorical studies (pp. 2983). New York: Guilford Press.
Blair, J.A. (1996, Summer). The possibility and actuality of visual argument. Argumentation and Advocacy, 33, 23–39.
Bonsiepe, G. (1963). Persuasive communication: Towards a visual rhetoric. In T. Crosby (Ed.), Uppercase 5 (pp. 19–34). London: Whitefriars Press.
Bonsiepe, G. (1965). Visual/verbal rhetoric. Ulm, 14/15/16, 23–40.
Bormann, E. G. (1972, December). Fantasy and rhetorical vision: The rhetorical criticism of social reality. Quarterly Journal of Speech, 58, 396–407.
Bormann, E. G. (1982, February). A fantasy theme analysis of the television coverage of the hostage release and the Reagan inaugural. Quarterly Journal of Speech, 68, 133–145.
Bormann, E. G. (1985). The Force of fantasy: Restoring the American dream (pp. 1–25). Carbondale: Southern Illinois University Press.
Bostdorf, D. M. (1987). Making light of James Watt: A Burkean approach to the form and attitude of political cartoons. Quarterly Journal of Speech, 73, 43–59.