Persuasive Imagery: A Consumer Response Perspective

By Linda M. Scott; Rajeev Batra | Go to book overview

Subject Index

A
Abstract plane, 132, 133, 134
Abstract words, see Words
Acquisition centrality, 400
Ad copy, 250
Ad Council, “I am an American, ” 38
Ad-image relationships, xviii–xxi, 195
Ad liking, rhetorical figures and, 207–209
Ad linking, 206
Ad systems
visual elements, 193–195
vs. human systems, 191–193
Advertisements
average scene length, 64
characters in, see Characters
classified, 267
exposure to, see Exposure
goal of, 63, 267–268
personalized, 387
recall of, 64, 66, 92
recruitment, 267–269
rhetorical analysis, 250–251
Advil ad, 297, 300
Affective consequences, of visual fluency, 80–83
Affective responses
information processing and, 134–137
to logos, 106–108
repeated exposure and, 91–97, 102
Age, visual metaphors and, 306–307
Alcohol, effects of, 85
Alphabetic scripts, 20, 25–26, see also Logographic scripts; Phonographic writing
associative memory, 144–145
auditory and visual interference, 145–146
memory structure and retrieval, 146–148, 149
reading, 142–143
visual aspects, 143–144, 145
Ambiguity, tolerance for, 213
Ambiguous color, 318
American Eagle ad, 43
American Sign Language, 25
Ameritrade character case study, 228, 229230–231, 233, 235
Anchoring copy, 305–306
Annual reports, and architectural language, 351
Anti-abortion rhetoric, 36–37
Appraisal, 136
Archetypal symbols, 45, 47
Architectural metaphors, 351, 353, 366, 368, 375–377
Architecture, 34
art, 355
classical, 351, 352, 356–361, 367–368
columns, 357–358, 367–368, 369–371
dimensions, 367
as expression, 350–352
function, 354
structure, 355
style, 356

-425-

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