CONVERSION to DIGITAL TECHNOLOGY:ACTION by JOURNALS
Adopting a digital version is not generally seen by a journal editor as replacing the print version. Most of the time, the electronic publication is regarded as an extension of the regular activities of the journal. The transition and transformation at work are supported by institutions (along with the communities that run them) that are thereby demonstrating a capacity for initiative and openness to change, all the while remaining rooted in the proven operating methods still in use. This is a social process which, although driven forward by the renewal of scientific communication forms and the initiative of its players, drags along the weight of recognized, legitimized practices, socio-institutional burdens and even behavioural inertia.
The capacity to take effective action to transform the conditions for the survival of scientific communication journals in the digital era is less an issue of bypassing journals than considering the conditions for their survival in order to maximize the impact of a transition and renewal strategy. The more we acknowledge and positively anticipate development toward digital publication and dissemination, the more we need to examine the reasons that motivate it and the methods for adopting that option. In that sense, an understanding of