Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon

By Marcia Layton Turner | Go to book overview
19
Home Improvement Research Institute report, “Home Improvement Market expected to reach record high level in 2002, ” www.hiri.org/currentresearch.htm, May 6, 2003.
20
Martha Stewart Living Omnimedia 10-Q report filed with the SEC September 30, 2002.
21
“Kmart: Martha Stewart still selling well, ” Reuters, November 18, 2002.
22
“Kmart's new ads are not bluelight specials, ” by Bob Garfield, Ad Age, March 4, 2002.
23
E-mail correspondence with Dennis Altman, associate professor of advertising, University of Kentucky, January 28, 2003.
24
“Kmart's 20-year identity crisis, ” Knowledge@Wharton, www.wharton. upenn.edu, January 30, 2002.
25
“The buzz must go on, ” by John Gaffney, Business 2.0, February 2002.
26
“Kmart: will continue newspaper ads, ” Associated Press, January 31, 2002.
27
Wal-Mart claims to have 100 million weekly shoppers per its “WalMart Stores at a Glance” page at its web site, www.walmart.com, May 6, 2003.
28
Remarks by FCC Chairman William E. Kennard, Museum of Television and Radio, New York, New York, October 10, 2000.
29
“Facts About Newspapers 2002, ” Newspaper Association of America, www.naa.org/info/facts02/4_facts2002.html.
30
“The Ad Campaign to save Kmart, ” by John Gaffney, Business 2.0, April 2, 2002.
31
“Creating an impact, ” by Dennis Altman, Kentucky Business Online, www.kybiz.com, March 2000.
32
“Kmart execs upbeat, ” by Jim Higgins, The Detroit News, September 26, 2002.
33
“How one struggling firm hopes to improve morale, ” by Suein Hwang, The Wall Street Journal, October 31, 2002.
34
“Host suspends spoof site after company complaint, ” by Suein Hwang, The Wall Street Journal, November 13, 2002.
35
“Kmart logs first profit since bankruptcy, ” by Joan Villa, Video Store Magazine, January 14, 2003.
36
“Kmart debtholder pushed quick exit from Chapter 11, ” by Mitchell Pacelle and Amy Merrick, Wall Street Journal, May 6, 2003.
37
“Kmart's holiday appeal, ” by Jennifer Dixon, Detroit Free Press, October 15, 2002.
38
“Kmart seeks 'neighborhood market' tag, Gourmet News, November 2002.
39
“Kmart testing image with new layout, decor, ” by Debbie Howell, DSN Retailing Today, October 28, 2002.
40
Aldi web site, www.aldifoods.com.

-36-

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Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon
Table of contents

Table of contents

  • Title Page *
  • Contents v
  • Acknowledgments vii
  • Preface ix
  • Discount Retail Timeline xi
  • Introduction 1
  • Notes 11
  • 1 - Brand Mismanagement 13
  • Notes 36
  • 2 - Not Knowing Its Customers 37
  • Notes 58
  • 3 - Underestimating Wal-Mart 61
  • Notes 75
  • 4 - Lousy Locations 77
  • Notes 98
  • 5 - Ignoring Store Appearance 99
  • Notes 120
  • 6 - Technology Aversion 121
  • Notes 142
  • 7 - Supply Chain Disconnect 145
  • Notes 164
  • 8 - Loss of Focus 165
  • Notes 186
  • 9 - Strategy Du Jour 187
  • Notes 204
  • 10 - Repeating the Same Mistakes 205
  • Notes 226
  • Conclusion 227
  • Notes 236
  • Bibliography 237
  • Index 247
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