and the Corporate/
|•||Understand the important role of the corporate patent attorney in today's business environment|
|•||Learn how the patent attorney can enhance the company's PQM intranet|
|•||Understand the attorney's role in supporting department needs|
This chapter speaks to the corporate intellectual property counsel and addresses the increasingly important role of the corporate patent attorney in today's business environment. Not only do IP counselors handle patent filing and prosecution as they have for decades, they are now required to assist with the growing responsibilities of managing intangible assets, which, for many high-technology companies, account for more than 85 percent of the market value.
If you are not already doing so, you should begin to fit the new role and address the issues that you should consider while securing the value (for shareholders) of corporate information and knowledge through legal means, and in particular the corporate patent portfolio.
The responsibility to manage corporate patent assets starts at the top with the CEO by adopting a PQM strategy and initiating PQM teams. It begins there as a business-wise decision, but corporate coun-