This is the result of a team of hardworking individuals who have provided valuable insights and have assisted the authors by providing research, clerical, and administrative help. Special recognition is extended to Kelly Glista, Phyllis Boone, and Marie Garofano who typed many of the chapters. Special thanks must also be given to Kelly Glista for handling the administrative activities in getting the manuscript ready for publication. Ron Michman would like to thank his daughter Laura Michman Dessel for her insights into chapters related to children and ethnic groups, and to his grandsons Marc Ross and Andy for explaining their purchasing behavior. Special recognition is extended to Maxine Berlin who made suggestions to improve the material in all chapters. Ed Mazze would like to thank his wife, Sharon, who reviewed each of the chapters and made suggestions to make the book more meaningful to marketing students and practitioners. Alan Greco acknowledges the support and encouragement of Dean Quiester Craig of North Carolina A & T State University.
Even with a team effort, any errors or omissions are our responsibility.