Lifestyle Marketing: Reaching the New American Consumer

By Ronald D. Michman; Edward M. Mazze et al. | Go to book overview

Bibliography

BOOKS
Atchley, Robert C. Aging: Continuity and Change. 2d ed. Belmont, Calif.: Wadsworth, 1987.
Barone, Michael. The New Americans: How the Melting Pot Can Work Again. Washington, DC: Regency, 2001.
Black Americans. Ithaca, NY: American Demographics Books, 1994.
Blattberg, Robert C., Gary Getz, and Jacquelyn S. Thomas. Customer Equity. Boston: Harvard Business School Press, 2001.
Engel, James, Roger Blackwell, and Paul Miniard. Consumer Behavior. 7th ed. Chicago: Dryden Press, 1995.
Guber, Selina S., and John Berry. Marketing To and Through Kids. New York: McGraw-Hill, 1992.
Hanson, Ward. Principles of Internet Marketing. Cincinnati, Ohio: South Western College, 2000.
Horner, Louise L., ed. Hispanic Americans: A Statistical Sourcebook. Palo Alto, Calif.: Information Publications, 1995.
Hughes, Arthur M. Strategic Database Marketing. 2d ed. New York: McGrawHill, 2000.
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Upper Saddle River, N.J.: Prentice-Hall, 1998.
Kotler, Philip, Durak Jain, and Suvit Maesincee. Marketing Moves. Boston: Harvard Business School Press, 2002.
———. Marketing Management. 11th ed. Upper Saddle River, N.J.: PrenticeHall, 2003.
Meredith, Geoffrey E., and Charles D. Schewe. Defining Markets, Defining Moments. New York: Hungry Minds, 2002.

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