Think globally, act locally.
The radical slogan of an earlier day, “Think globally, act locally, ” has been assimilated by transnational corporations with far greater success than in any radical strategy. The recognition of the local in marketing strategy, however, does not mean any serious recognition of the autonomy of the local….
Arif Dirlik (1992:34)
We are not a multinational, we are a multilocal.
Coca Cola executive (Quoted in Wilson and Dissanayake 1992:2)