The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

By Douglas A. Lathrop | Go to book overview

Appendix

The Interview Subjects

Geoff Garin is a senior vice president of Peter D. Hart Research Associates, and he also serves as a partner in the firm's political division, the Garin, Hart, Yang Research Group. The firm represents fifteen members of the U.S. Senate, by far the most of any Democratic polling firm in the 1998 election cycle. Garin has polled for Senator Chuck Schumer, several Southern Democratic Senators, and Senator Russ Feingold. In addition to his candidate work Garin has polled for a wide range of interest groups and private sector organizations.

Bill McInturff is a partner and co founder of Public Opinion Strategies, a national political and public affairs survey research firm established in 1991. Public Opinion Strategies is one of the country's largest political polling firms and currently represents seven U.S. Senators, six governors, and more than forty Members of Congress. McInturff has completed research for some of the country's largest corporations and associations, including American Airlines, Bell Atlantic/NYNEX, NBC, the National Basketball Association, International Paper, Pfizer, and the aluminum, paper, and computer industries. Since 1991 the focus of much of his work has been health care reform, having completed more than seventy focus groups and more than twenty-five national studies. McInturff's health care clients include the Health Leadership Council, the American Hospital Association, the Association of American Medical Colleges, and the Federation of American Health Systems. His primary health care client is the Health Insurance Association of America, including conducting message and advertising testing for their series of Harry and Louise television commercials, called by Advertising Age “among the best conceived and executed public affairs advertising programs in history.” His prior experience includes “hands-on” campaign-management experience at the local, congressional, and presidential

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