comics as well as the marketing strategies and distribution of local publishers and how Japanese comics changed the local readership of comics and thus enhanced the social status of comics.
The specifics indicate broader implications for globalization theories and for understanding of Hong Kong society. First, globalization processes, at least the mediascape of the Japanese globalization process, are mediated by local societies that "work on some autonomous cultural-logic" (Sahlins 1985: viii) and thus should have different historical processes in different local cultural contexts. Western globalization theories that "are made rampantly, on the basis of anecdotal examples, without solid data to demonstrate the theorizing" (Befu and Stalker 1996:104) did not notice these diversified local responses. Thus more empirical research should be carried out to demonstrate the diversity of local responses in different "scapes" to global processes, and, in this case, to Japanese globalization processes. Second, given the tremendous effect of Japanese culture on Hong Kong, Hong Kong can on longer be described as a place where "East meets West." This chapter calls for new discourses that are not based on simple contrasts of "East" and "West" to capture the complexity of modern Hong Kong society.