Sports Management and Administration

By David C. Watt | Go to book overview

Case studies
3.1 National governing body recruitment 50
4.1 Leisure and sport strategy in Dumfries & Galloway 73
8.1 Birchfield Harriers 137
11.1 Marketing Manchester United 175
11.2 The All Blacks brand 178
11.3 Small-scale sponsorship 183
11.4 Large-scale sponsorship 184
12.1 Commonwealth Games—Manchester 2002 206

-x-

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Sports Management and Administration
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Figures and Table ix
  • Case Studies x
  • Acknowledgements xi
  • About the Author xii
  • Introduction 1
  • 1 - Sport—what It's All About 9
  • 2 - The Sporting Context 23
  • 3 - The Voluntary Sector 47
  • 4 - Sports Development 65
  • 5 - Leadership 76
  • 6 - Working Together 82
  • 7 - People 96
  • 8 - Organizational Management 115
  • 9 - Management in Practice 139
  • 10 - Management Challenges 157
  • 11 - Marketing 166
  • 12 - Event Management 186
  • 13 - Education and Training 211
  • 14 - Personal Skills 228
  • 15 - Into the Future 240
  • Appendix: Useful Sports Contacts and Addresses 244
  • Bibliography 265
  • Index 275
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