Sports Management and Administration

By David C. Watt | Go to book overview

Introduction

Sport, like so many other areas of life and business, changes radically and very quickly in this modern age. Since the first edition of this book, many of the structures and organizations governing sport in the UK have altered quite significantly in terms of structure and delivery mechanisms.

The Sydney Olympics have had a major impact on the profile of sport worldwide, and have left a massive 'feelgood' factor which has influenced governments worldwide.

In the UK, the government has had much more impact on the delivery of sport through various initiatives and guidance like how lottery and other funding should be focused and delivered. There is a massive new emphasis on sport in schools, and the government has begun to see sport as a tool in tackling social problems.

These changes can often seem remote to people operating at local level, but in truth they have a major impact across all levels of sports delivery in the country. A change in focus for the lottery, for example, can mean that access to sports funding at a local level can change quite radically.

This new edition reflects on all such changes and has a new section to include website addresses as well as an extended bibliography to reflect the sizeable growth in relevant information and publications on sport and its delivery. Sports management and administration is truly a growth business.

The text also looks at specific current issues, including Best Value and technological developments, and includes a larger section on sports development planning and the input of volunteers.

The contents reflect the current trends in the growing and dynamic sport scene in the UK, and provide information to help the practitioner and the student understand the key issues more clearly, and ultimately deliver improved sports management and administration.

Now is an exciting time to be involved in sport and the future looks just as promising—if not more so!

-1-

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Sports Management and Administration
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Figures and Table ix
  • Case Studies x
  • Acknowledgements xi
  • About the Author xii
  • Introduction 1
  • 1 - Sport—what It's All About 9
  • 2 - The Sporting Context 23
  • 3 - The Voluntary Sector 47
  • 4 - Sports Development 65
  • 5 - Leadership 76
  • 6 - Working Together 82
  • 7 - People 96
  • 8 - Organizational Management 115
  • 9 - Management in Practice 139
  • 10 - Management Challenges 157
  • 11 - Marketing 166
  • 12 - Event Management 186
  • 13 - Education and Training 211
  • 14 - Personal Skills 228
  • 15 - Into the Future 240
  • Appendix: Useful Sports Contacts and Addresses 244
  • Bibliography 265
  • Index 275
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