This chapter covers a range of varied issues which face the sports manager or administrator and considers their impact. It attempts to identify some of the key challenges at the time of writing—the balance or future impact of each of these is difficult to predict. The issues covered include:
|• voluntary input and management |
|• performance indicators. |
There are many aspects to all of these challenges, and they don't all apply in all situations. In some cases, however, they are of major importance to the sports manager.
The main thrust of government thinking is that the management of public services in general, and sport within them, needs to be improved. To achieve this it is seen as important that customers get a clear statement of what they can expect from any public organization. Such a clear statement or promise to customers means that the organization becomes much more accountable to the clients and will have to introduce control mechanisms to ensure that it delivers what it promises.
Customer charters started with national organizations and organizations such as the Health Service, and have percolated down to local authorities, individual leisure departments, sports sections and individual sports facilities. It is not uncommon when entering a sports facility to see clearly