Sports Management and Administration

By David C. Watt | Go to book overview

12

Event management
This chapter looks at the area of event management, which is a major one for many sports managers and administrators. It goes methodically through all the stages in the process and suggests the key issues and questions to be considered, including:
• event feasibility
• trends
• what are events?
• the purpose of events
• event objectives
• fundamental planning
• basic questions
• event planning
• event requirements
• timetable
• implementation plan
• structure
• people
• funding
• sponsorship
• evaluation
• key considerations.

A range of practical tools and checklists is given, and there is a case study on planning the Commonwealth Games in Manchester, 2002.


Event feasibility

A crucial part of any sports organization's management operation will be its organization and administration of the sporting events that are part of its sphere of operation. It is sometimes assumed that sports people, almost automatically, know how to organize events. However, any casual visitor to most sporting events would identify some potential changes that would benefit the event and consequently the sport itself.

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Sports Management and Administration
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Figures and Table ix
  • Case Studies x
  • Acknowledgements xi
  • About the Author xii
  • Introduction 1
  • 1 - Sport—what It's All About 9
  • 2 - The Sporting Context 23
  • 3 - The Voluntary Sector 47
  • 4 - Sports Development 65
  • 5 - Leadership 76
  • 6 - Working Together 82
  • 7 - People 96
  • 8 - Organizational Management 115
  • 9 - Management in Practice 139
  • 10 - Management Challenges 157
  • 11 - Marketing 166
  • 12 - Event Management 186
  • 13 - Education and Training 211
  • 14 - Personal Skills 228
  • 15 - Into the Future 240
  • Appendix: Useful Sports Contacts and Addresses 244
  • Bibliography 265
  • Index 275
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