This chapter looks at the area of event management, which is a major one for many sports managers and administrators. It goes methodically through all the stages in the process and suggests the key issues and questions to be considered, including:
A range of practical tools and checklists is given, and there is a case study on planning the Commonwealth Games in Manchester, 2002.
A crucial part of any sports organization's management operation will be its organization and administration of the sporting events that are part of its sphere of operation. It is sometimes assumed that sports people, almost automatically, know how to organize events. However, any casual visitor to most sporting events would identify some potential changes that would benefit the event and consequently the sport itself.