Sports Management and Administration

By David C. Watt | Go to book overview

15

Into the future
This brief chapter takes a look at the future and asks a few questions about what might happen. At the time of writing it would probably help to be an astrologer to predict exactly where sport will go over the next few years—there are so many questions in the air which will have a major impact on what happens.
1 Will the vast sums paid to some sports people continue?
2 What will be the impact of the National Lottery's declining revenue?
3 What will be the impact of the UK Institute of Sport?
4 Will pay-to-view television produce the anticipated sums?
5 What area will the private sector move into next?
6 What is the next boom sport?
7 What will be the ongoing impact of the fashion houses and clothing manufacturers?
8 How will sports providers cope with the demographic changes in society?
9 How will education and training developments in the area of sports management and administration impact on sports provision?
10 How will the growing professionalization of sports administration impact on sport?
11 What will be the impact of information technology, in particular virtual reality, on sport,?
12 What additional environmental considerations will develop to encourage activities such as cycling and walking, but perhaps work against activities such as skiing and mountain biking?
13 What impact will the rapidly changing technological society have on sport?
14 Will the change to home-based leisure activities continue?
15 What will be government's ongoing commitment to and views on sport?

The answers to these and other such questions are not straightforward, and no-one knows any definitive answers at this point in time. However, a professional sports administrator must be keeping an eye on them and

-240-

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Sports Management and Administration
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Figures and Table ix
  • Case Studies x
  • Acknowledgements xi
  • About the Author xii
  • Introduction 1
  • 1 - Sport—what It's All About 9
  • 2 - The Sporting Context 23
  • 3 - The Voluntary Sector 47
  • 4 - Sports Development 65
  • 5 - Leadership 76
  • 6 - Working Together 82
  • 7 - People 96
  • 8 - Organizational Management 115
  • 9 - Management in Practice 139
  • 10 - Management Challenges 157
  • 11 - Marketing 166
  • 12 - Event Management 186
  • 13 - Education and Training 211
  • 14 - Personal Skills 228
  • 15 - Into the Future 240
  • Appendix: Useful Sports Contacts and Addresses 244
  • Bibliography 265
  • Index 275
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