"Believe the impossible. Everything you've heard is true. It's not a fairy tale anymore." (TV Guide ad for Beauty and the Beast's third season opener; Burke and Dunadee)
"Speaking of doing things the right way, anyone who starts a story with 'once upon a time' should end it with 'happily ever after.'" (Beauty and the Beast fan, personal interview, 1990)
4.1 Network Promo for Beauty and the Beast's third season premier.