Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

By Thomas J. Reynolds; Jerry C. Olson | Go to book overview

REFERENCES

Bunish, C. (1987, September 11). A lot more sophisticated: Commitment to animatics growing. Back Stage, 25.

Cartwright, D. (1949). Some principles of mass persuasion. Human Relations, 2, 3, 253–267.

Chattopadhyay, A., & Alba, J. (1988). The situational importance of recall and inference in consumer decision making. Journal of Consumer Research, 15, 1, 1–12.

Cohen, J. B. (1979). The structure of product attributes: Defining attribute dimensions for planning and evaluation. In A. D. Shocker (Ed.), Analytic approaches to product and marketing planning (pp. 239–256). Cambridge, MA: Marketing Science Institute.

Endicott, R. (1989, September 27). Philip Morris ad spending muscles past $2 billion. Advertising Age, 60, 1–2.

Gengler, C. E., & Reynolds, T. J. (1993). A structural model of advertising effects. In A. Mitch-ell (Ed.), Advertising exposure, memory, and choice. Hillsdale, NJ: Lawrence Erlbaum Associates.

Gresham, L. G., & Shimp, T. A. (1985). Attitude toward the advertisement and brand attitudes: A classical conditioning perspective. Journal of Advertising, 14, 10–17.

Gutman, J. (1982). A means-end chain model based on consumer categorization process. Journal of Marketing, 46(2), 60–72.

Halliday, D. G. (1982, September 10). Testing thrives; So do animation houses in NY. Back Stage, 20.

Homer, P. M., & Kahle, L. R. (1988). A structural equation test of the value-attitude-behavior hierarchy. Journal of Personality and Social Psychology, 54(4), 638–646.

Howard, J. A. (1977). Consumer behavior: Application of theory. New York: McGraw-Hill Book Company.

Laufer, A. (1986, March 28). Clients press to test: Many factors lead to rise. Back Stage, 24.

Levy, S. J. (1981). Interpreting consumer mythology: A structural approach to consumer behavior. Journal of Marketing, 45(3), 49–61.

MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23(2), 130–143.

Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research, 17(3), 318–332.

Olson, J. C., & Reynolds, T. J. (1983). Understanding consumers cognitive structures: Implications for advertising strategy. In L. Percy & A. G. Woodside (Eds.), Advertising and consumer psychology (pp. 77–90). Lexington, MA: Lexington Books.

Peter, J. P., & Olson, J. C. (1987). Consumer behavior: Marketing strategy perspectives. Home-wood, IL: Irwin.

Reynolds, T. J., & Craddock, A. (1988). The application of the MECCAS model to the development and assessment of advertising strategy: A case study. Journal of Advertising Research, 28(2), 43–54.

Reynolds, T. J., & Gutman, J. (1984). Advertising is image management. Journal of Advertising Research, 24(1), 27–37.

Reynolds, T. J., & Gutman, J. (1988). Laddering theory, method, analysis, and interpretation. Journal of Advertising Research, 28(1), 11–31.

Reynolds, T. J., & Rochon, J. (1991). Means-end based advertising research: Copy testing is not strategy assessment. Journal of Business Research, 22, 131–142.

-263-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 447

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.