Entrepreneurship: The Way Ahead

By Harold P. Welsch | Go to book overview

Chapter 13

Lisa K. Gundry
DePaul University

Jill Kickul
Simmons School of Management


E-COMMERCE ENTREPRENEURSHIP: EMERGING PRACTICES, KEY CHALLENGES, AND FUTURE DIRECTIONS

Introduction

MARKET NEEDS AND THE ENABLING technology required to capitalize on new opportunities has created one of the most challenging environments for entrepreneurs. In particular, e-commerce technology has forced many entrepreneurs to assess how their firms gather, synthesize, utilize, and disseminate information across customers, employees, and supplier networks. Those who are willing to experiment with new product and service offerings will be positioned to compete most effectively (Hodgetts et al. 1999). The extent to which entrepreneurs capitalize on the conditions presented by e-commerce and engage in experimentation and innovation is of major interest in contemporary research.

Because of the demand for innovative organizational behavior present in e-business, this is an important domain in which to study entrepreneurship. However, because it is so recent, very little is known about the role attributes or innovative activities of entrepreneurs in Internet organizations. What enables emerging organizations to achieve effective performance? What are the

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