Entrepreneurship: The Way Ahead

By Harold P. Welsch | Go to book overview

Chapter 19

Patrick Sandercock
Harris Bank


INNOVATIONS IN ENTREPRENEURSHIP EDUCATION: STRATEGY AND TACTICS FOR JOINING THE RANKS OF INNOVATIVE ENTREPRENEURSHIP PROGRAMS IN HIGHER EDUCATION

ENTREPRENEURSHIP EDUCATION TODAY is like a child who has suddenly grown up. The discipline has achieved newfound respect and is enjoying growing demand. Higher education has seen a growing need to help facilitate entrepreneurial success and closer ties between schools and the start-up and small business communities have been the result. As the University of Louisiana at Monroe pondered creating an entrepreneurship major, researchers discovered considerable demand for entrepreneurship education among both business and non-business students, as well as a strong desire by local business for graduates with entrepreneurship training (Dunn and Short 2001). While conceding the study addressed a specific region, the authors noted their findings indicate that latent demand may exist in other areas in which university entrepreneurship programs are not currently available.

However, even with an overwhelming need for entrepreneurship education, how might a college or university go about developing a program that will offer the most value to students, the university, and the community? In the mid-1990s, a major California university set out to become a regional leader for innovative entrepreneurship education and "a model for college-wide entrepreneurial activity." A paper presented at the Internationalizing Entrepreneurship

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