Global Media Studies: Ethnographic Perspectives

By Patrick D. Murphy; Marwan M. Kraidy | Go to book overview

References
Ang, I. (1991). Desperately seeking the audience. New York: Routledge.
Ang, I. (1996). Living room wars: Rethinking media audiences for a postmodern world. New York: Routledge.
Appadurai, A. (2000). Grassroots globalization and the research imagination. Public Culture 12(1), 1-19.
Buell, F. (1994). National culture and the new global system. Baltimore, MD: Johns Hopkin University Press.
"Couch potatoes on the rise." (1998). Screen [online] available http://www.expressindia. com/screen.
Dickey, S. (1996). Consuming utopia: Film watching in Tamil Nadu. In C. Breckenridge (ed.), Consuming modernity: Public culture in a South Asian world (pp. 131-135). Minneapolis: University of Minnesota Press.
Gibson, T. (2000). Beyond cultural populism: Notes toward the critical ethnography of media audiences. Journal of Communication Inquiry 24, 253-276.
Gray, A. (1987). Reading the audience. Screen 28, 24-35.
Hall, S. (1982). The rediscovery of ideology: Return of the repressed in media studies. In M. Gurevitch, T. Bennett, J. Curran and S. Woollacott (eds), Culture, society, and the media (pp. 56-90). London: Methuen.
Hall, S. (1993). Encoding, decoding. In S. During (ed.), The cultural studies reader (pp. 90-103). New York: Routledge.
Hardt, H. (1988). Comparative media research: The world according to America. Critical Studies in Mass Communication 5, 129-146.
Herman, E. and McChesney, R. (1997). The global media: The new missionaries of global capitalism. Washington: Cassell.
Huntington, S. (1993). The clash of civilizations? Foreign Affairs 3, 22-49.
Hussain, S. (1997). V'Jaying on. Economic Times, August 6-12, p. 8.
Jensen, K. (1991). Reception analysis: Mass communication as the social production of meaning. In K. Jensen and N. Jankowski (eds), A handbook of qualitative methodologies for mass communication research (pp. 135-148). New York: Routledge.
Jensen, K. (1995). The social semiotics of mass communication. Thousand Oaks, CA: Sage.
Juluri, V. (1998). Globalizing audience studies: The audience and its landscape and living Room wars. Critical Studies in Mass Communication 15, 85-90.
Juluri, V. (1999). Global weds local: The reception of Hum Aapke Hain Koun. European Journal of Cultural Studies 2, 231-248.
Juluri, V. (forthcoming). Becoming a global audience: Longing and belonging in Indian music television. New York: Peter Lang.
Kurien, C. (1994). Global capitalism and the Indian economy. Hyderabad, India: Orient Longman.
Lewis, J. (1991). The ideological octopus: An exploration of television and its audience. New York: Routledge.
Lewis, J. and Cruz, J. (1994). Introduction. In J. Cruz and J. Lewis (eds), Viewing, reading, listening: Audiences and cultural reception (pp. 1-18). Boulder, CO: Westview Press.
Mankekar, P. (1999). Screening culture, viewing politics: An ethnography of television, womanhood, and nation in postcolonial India. Durham, NC: Duke University Press.
Martín-Barbero, J. (1993). Communication, culture, and hegemony: From the media to mediations (trans. E. Fox and R. White). London: Sage.

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Global Media Studies: Ethnographic Perspectives
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Part I - Introduction 1
  • 1 - Towards an Ethnographic Approach to Global Media Studies 3
  • Notes 16
  • Part II - Situating Ethnography in Global Media Studies 21
  • 2 - The Problem of Textuality in Ethnographic Audience Research 23
  • References 37
  • 3 - Passing Ethnographies 40
  • Notes 54
  • 4 - Where is Audience Ethnography's Fieldwork? 57
  • 5 - Audience Letters and Letter-Writers 72
  • 6 - Rituals in the Modern World 90
  • Part III - Researching the Local 107
  • 7 - Negotiation and Position 109
  • References 123
  • 8 - "Now That You'Re Going Home, Are You Going to Write About the Natives You Studied?" 125
  • Notes 144
  • 9 - Methodology as Lived Experience 147
  • Notes 162
  • 10 - On the Border 165
  • References 182
  • 11 - Radio's Early Arrival in Rural Appalachia 184
  • Part IV - Articulating Globalization Through Ethnography 213
  • 12 - "Ask the West, Will Dinosaurs Come Back?" 215
  • Notes 231
  • References 232
  • 13 - Where the Global Meets the Local 234
  • 14 - Chasing Echoes 257
  • References 274
  • 15 - Globalization Avant La Lettre? 276
  • Notes 292
  • Part V - Afterword 297
  • 16 - Media Ethnography 299
  • References 306
  • Index 308
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