Global Media Studies: Ethnographic Perspectives

By Patrick D. Murphy; Marwan M. Kraidy | Go to book overview

16

MEDIA ETHNOGRAPHY

Local, global, or translocal?

Marwan M. Kraidy and Patrick D. Murphy

"The task of ethnography," Appadurai (1991) wrote, is "the unraveling of a conundrum: what is the nature of locality, as a lived experience, in a globalized, deterritorialized world?" (p. 196). In media studies, ethnography's potential to make the local experience of globalization intelligible remains to be fully exploited. To be fair, this is a challenging task, which requires an interdisciplinary commitment to theoretical and methodological creativity. For how else can ethnography, with its fundamentally local ethos, illuminate the experience of globalization, albeit manifested at the local level? Ethnography's commitment to depth clashes with the epistemological breadth that is necessary to comprehend the multifaceted complexity of globalization. This book has taken up the challenge to articulate ethnography and globalization at a nexus where we think many people living in late modernity experience the global in their local life: mediated cultural consumption.

The chapters we have selected for inclusion in this book address globalization with varying degrees of depth. Some, like Juluri's chapter (Chapter 12) on Indian audiences and global audience research, have directly put globalization at the heart of the analysis. Others, such as Podber's chapter (Chapter 11), have taken a resolutely local path to raise important questions about global society. Strelitz directly frames his chapter (Chapter 13) within the local-global encounter. While they may differ in approach, all contribute to the debate on the local-global nexus in its multiple dilemmas and implications: the positionality of the researcher is dissected in the chapters by Darling-Wolf (Chapter 7) on Japanese notions of beauty, by Yokomizo Akindes on the lived experience of being an ethnographer in Hawai'i (Chapter 9), and by Buarque de Almeida on "genderization" pressures in the field in Brazil (Chapter 10). Couldry (Chapter 3), Clua (Chapter 4), and Kraidy (Chapter 15) attempt to re-locate the ethnographic field at a time when mobile populations, deterritorialized media, and postmodern theory have dislocated the sites of inquiry. At a time when the debate on globalization is replete with hyperbole on new, post-broadcast

-299-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Global Media Studies: Ethnographic Perspectives
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Part I - Introduction 1
  • 1 - Towards an Ethnographic Approach to Global Media Studies 3
  • Notes 16
  • Part II - Situating Ethnography in Global Media Studies 21
  • 2 - The Problem of Textuality in Ethnographic Audience Research 23
  • References 37
  • 3 - Passing Ethnographies 40
  • Notes 54
  • 4 - Where is Audience Ethnography's Fieldwork? 57
  • 5 - Audience Letters and Letter-Writers 72
  • 6 - Rituals in the Modern World 90
  • Part III - Researching the Local 107
  • 7 - Negotiation and Position 109
  • References 123
  • 8 - "Now That You'Re Going Home, Are You Going to Write About the Natives You Studied?" 125
  • Notes 144
  • 9 - Methodology as Lived Experience 147
  • Notes 162
  • 10 - On the Border 165
  • References 182
  • 11 - Radio's Early Arrival in Rural Appalachia 184
  • Part IV - Articulating Globalization Through Ethnography 213
  • 12 - "Ask the West, Will Dinosaurs Come Back?" 215
  • Notes 231
  • References 232
  • 13 - Where the Global Meets the Local 234
  • 14 - Chasing Echoes 257
  • References 274
  • 15 - Globalization Avant La Lettre? 276
  • Notes 292
  • Part V - Afterword 297
  • 16 - Media Ethnography 299
  • References 306
  • Index 308
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 314

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.