Getting to Outcomes, 2004: Promoting Accountability through Methods and Tools for Planning, Implementation and Evaluation

By Matthew Chinman; Pamela Imm et al. | Go to book overview

Chapter Two
QUESTION #2: What Are the Goals,
Target Populations, and Objectives
(i.e., Desired Outcomes)?
(Goals)

Definition of Goals

To plan its strategies, an

organization must first establish goals for moving toward its vision. Goals reflect what impacts you hope to achieve in the future and should focus on behavioral changes. Goal statements provide the overall direction of the program and state what is to be accomplished. They provide the foundation for specific objectives and activities that will ultimately define the program (Virginia Effective Practices Project, 1999). For example, a potential goal statement might be, “To increase the age of first alcohol use in junior high school students from 12 to 14 years of age.”

Goals are …

broad statements that describe the desired longer-term impacts of what you want to accomplish.

Once the goals are clearly defined, it will be much easier to identify specific objectives (i.e., desired outcomes) for how the program should change the target population in order to meet the longer-range goal.

LONG-RANGE GOALS → IMPACTS


Definition of Objectives (Desired Outcomes)

In the GTO-04, objectives and desired outcomes are used

interchangeably (e.g., meeting objectives is the same as obtaining desired outcomes). In specifying your objectives, consider how your participants should change as a result of your program. In the area of ATOD, changes in risk and protective factors can be used as objective statements since these factors have consistently shown to be related to ATOD use,

Objectives (i.e., desired outcomes) are …

the specific changes expected in your target population(s) as a result of your program.

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