Discourses in Place: Language in the Material World

By Ron Scollon; Suzie Wong Scollon | Go to book overview

7

Place semiotics: Inscription

THEORY

Inscription

Among the resources of place semiotics, the topic of inscription might easily become a course in itself. In a sense it is already much more than that. The semiotic systems of inscription would include everything that printers know about the meanings of choosing and setting a typeface for a book or what designers know about using a particular typeface and color scheme for an advertisement. But beyond that, we'd include what sign painters know about how to present a banner - not just the typefaces but the type of cloth and the way it would be hung to suggest a range from the lightheartedness of a sale to the seriousness of a new exhibition at the National Gallery of Art in Washington, DC.

In a few words, we use inscription to cover all of the meaning systems that are based on the physical materiality of language (but also other code systems) in the

Place semiotics

Semiotic spaces

pictures

inscription

fonts, letterform

material qualities

permanence or durability

temporality or newness

quality

layering; add-ons or extensions

state changes

-129-

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Discourses in Place: Language in the Material World
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • 1 - Geosemiotics 1
  • 2 - Indexicality 25
  • 3 - Interaction Order 45
  • 4 - Visual Semiotics 82
  • 5 - Interlude on Geosemiotics 106
  • 6 - Place Semiotics: Code Preference 116
  • 7 - Place Semiotics: Inscription 129
  • 8 - Place Semiotics: Emplacement 142
  • 9 - Place Semiotics: Discourses in Time and Space 166
  • 10 - Indexicality, Dialogicality, and Selection in Action 197
  • Glossary 208
  • References 218
  • Index 229
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