Working for Mcdonald's in Europe: The Unequal Struggle?

By Tony Royle | Go to book overview

Index

a
Abbott, B. 113
Ackers, P. 120
acquiescence of workers 117 , 130 , 148 ;
see also 'recruited acquiescence'
administrative work of restaurant managers 69
advertising 18 , 21 , 40 ;
for franchisees 40
African-Americans 79
Agate, Sandy 57
Albers, Horst 101
Almond, P. 172
American business practices 54
American imperialism 19
American Restaurant Magazine21
Amsterdam Treaty 177
Anthony, P. 68
Anver Restaurants 33 , 125 , 186
Appleyard, B. 17
application process:
for prospective franchisees 40 -2;
for prospective staff 61
appraisal of staff 153 , 171
Archer, S. 222
Ardagh, J. 76
area leaders 57
area supervisors 46 -8
'Aroma' chain 26
'Article 13' arrangements 177 -9, 195
Ashara, John 29
assembly line techniques 58
Atkinson, P. 220 -1
attitude of staff 61
Auroux laws 134 , 136
Australia 89 , 207
Austria 79 , 95 , 101 , 105 , 115 , 117 -18, 127 -9, 147 , 158 , 201 -2
Autogrill 175
'avoidance strategies' 14 , 204

b
bargaining units 96
Barrie, C. 179
Bartlett, C.A. 199
basic operating course (BOC) 41 , 58
Beaumont, P. 83
Belgium 92 -3, 101 , 166 , 169
Bell, Daniel 7
Bender, Art 23
Benn, Tony 8
Benson, S.P. 62
'bible', the 59 ;
see also operating manuals
Big M 23
Big Mac 17 - 19 ;
Index 156 , 158 , 160
Blair, Tony 209
Blyton, P. 113 , 121
boycott campaigns 106 , 201
BP (company) 193
brand identification 18
Brazil 25
Brittan, Samuel 196
Brulin, G. 131
Bulgaria 156
Bundesverband der Systemgastronomie (BdS) 98 - 101 , 154 -6, 207
Burawoy, M. 52
Burger King 26 , 30 , 83 , 98 , 156 , 217
Burghy chain 30
business-facilitated lease (BFL) 42
buying out: of franchisees 46 ;
of works councillors 125 , 127 , 134 , 180

C
C&A (company) 8
Canada 24 , 27 , 87 -8, 175 , 217
Canadian Auto Workers Union 87
capital expenditure by franchisees 48 -9
capital investment in acquisition of franchises 40
carhop drive-ins 19 - 20

-241-

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Working for Mcdonald's in Europe: The Unequal Struggle?
Table of contents

Table of contents

  • Title Page v
  • Contents vii
  • Figures and Tables viii
  • 1 - Liberalism, Collectivism and the Multinational Corporation 1
  • 2 - Welcome to Big Mac 16
  • 3 - The Corporate Paradox 35
  • 4 - Mcdonald's at Work 56
  • 5 - 'there's No Place like Home' 85
  • 6 - Co-Determination? 119
  • 7 - For a Few Dollars More 150
  • 8 - Where's the Beef? 177
  • 9 - Conclusion 196
  • Appendix 215
  • Notes 223
  • References 226
  • Index 241
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