Ford and the Global Strategies of Multinationals: The North American Auto Industry

By Isabel Studer-Noguez | Go to book overview

Acknowledgments

I was very fortunate to be able to count on the support of many people, without whom this book would not have been possible. I am particularly indebted to Charles F. Doran, who provided me with his intellectual and moral support from the day I began this project. For his infinite generosity, ability to listen, and good advice on this and other projects that I have undertaken since I arrived at the School of Advanced International Studies (SAIS) in August 1988, I am very grateful. His confidence in my ability to accomplish this undertaking was certainly a strong motivation for making progress and finishing it.

I would also like to give very special thanks to Carol Wise. Although I met Carol in recent years, it seems that I have known her forever. I benefited from her friendship and intelligence in many different ways, but I am especially grateful for her patient and detailed comments on many parts of this book. To Sidney Weintraub, whose work has been always inspiring and a source of personal admiration, I am grateful for advice and participation in my PhD committee, when he commented on an earlier version of this book.

I would like to give a very special thanks to Carlos Rico. Although he was not directly involved in this project, he has played an important role in my academic career. When he invited me to work as a research assistant in the Program on North American Studies at Instituto Latinamericano de Estudios Transnacionales (ILET) in 1986, I could not image how this event would affect my professional life. Not only did I learn many things from Carlos during my years at ILET, but, thanks to him, I also started to think about North America as a relevant field of research and study. Although I benefited enormously from his support, which was expressed in many ways, it was his passion for knowledge and his inquiring mind that inspired me to pursue my studies on Canada and North America. He strongly encouraged me to undertake the study of the North American auto industry almost 10 years ago.

I am also very thankful to SAIS, the Center for Canadian Studies, the Canadian Embassy in Mexico City as well as the Consejo Nacional the Ciencia y Tecnología (CONACYT) for the different fellowships that have allowed me to prepare the field work for the present study. I also want to express my gratitude to Giannina Sampieri, who updated some of the figures, tables, and the appendices of this book.

I also want to thank my family, Ivón, Ivette, Toño, Fernanda, and my mother,

-xvii-

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Ford and the Global Strategies of Multinationals: The North American Auto Industry
Table of contents

Table of contents

  • Title Page v
  • Contents ix
  • Figures xi
  • Tables xiv
  • Acknowledgments xvii
  • Abbreviations xix
  • 1 - Introduction 1
  • 2 - Ford Motor Company's Multidomestic Strategy 14
  • 3 - Ford of Canada 30
  • 4 - Ford of Mexico 51
  • 5 - The 1970s 73
  • 6 - Ford's Survival Strategy 98
  • 7 - Ford's Global Strategy 118
  • 8 - Successful Bargaining in a Situation of Increasing Interdependence 142
  • 9 - Export Dynamism 161
  • 10 - A North American System of Production 187
  • 11 - Conclusion 218
  • Notes 235
  • Bibliography 254
  • Periodicals (Newspapers, Newsletters, and Magazines) 275
  • Appendix 1 276
  • Appendix 2 302
  • Appendix 3 326
  • Index 351
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