From Management Education to Civic Reconstruction: The Emerging Ecology of Organizations

By Ronnie Lessem; Sudhanshu Palsule | Go to book overview

16

Sustainable development

Body Shop meets the MMBA

THE ORGANIZATION

Managing naturally

Anita Roddick and the Body Shop in general, have become something of a 'natural' icon in Britain, if not also around the globe. Interestingly enough, I have discovered, much of their perennial management ethos, we shall see, applies to our knowledge creating ecology.

'One of the great challenges for entrepreneurs is to identify a simple need. People tend not to trust their gut instincts enough, especially about those things that irritate them, but the fact is that if something irritates you it is a pretty good indication that there are other people who feel the same. Irritation is a great source of energy and creativity. It leads to dissatisfaction and prompts people like me to ask questions. Why couldn't I buy cosmetics by weight or bulk, like I could if I wanted groceries or vegetables? Why couldn't I buy a small size of cream or lotion, so I could try it out before buying a big bottle?

'The other half of the equation was that I wanted to try to find products made from natural ingredients. At that time in the early seventies, no one was talking much about the advantages or potential of natural products-the green movement had yet to get started-but I knew that for centuries women in "underdeveloped" areas of the world had been using organic potions to care for their skin with extraordinary success. I knew this to be true because I had seen it with my own eyes, initially in the Polynesian islands. When I had first arrived in Tahiti the first thing that struck me was the women. I was mesmerized by them. They were straight out of a Gauguin painting, with a wonderfully liquid quality. Later in my travels I kept coming across further examples of women using local natural ingredients for skin and haircare. Whenever I could I adopted local practices-caring for my body and hair in the same way as the native women, and using the same ingredients. So when I started to look for products for my shop I already knew of some twelve natural ingredients that I had seen working in various

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From Management Education to Civic Reconstruction: The Emerging Ecology of Organizations
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Figures ix
  • Tables x
  • Acknowledgements xi
  • 1 - Knowledge Creating Ecology 3
  • 2 - From Business School to Learning Society 20
  • 3 - Organizational Ecology 41
  • 4 - Ordinary and Extraordinary Management 67
  • 5 - Work and Soul 90
  • 6 - Towards the Individualized Corporation 101
  • 7 - From Crisis to Awakening 122
  • 8 - The Age of Business Ecosystems 144
  • 9 - The Stories We Are 161
  • 10 - The Development Spectrum 173
  • 11 - Information Space 187
  • 12 - Spiral Dynamics 201
  • 13 - Freeing Up Societies 221
  • 14 - Communities at Peace 240
  • 15 - Enhancing Life Through Water 264
  • 16 - Sustainable Development 289
  • 17 - Entering the Catalytic Zone 311
  • Index 333
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