We would add as well that the use of American film stars in Shakespeare film productions is nothing new. Witness the Max Reinhardt A Midsummer Night's Dream with James Cagney and Mickey Rooney or the Joseph Mankiewicz Julius Caesar with Marlon Brando; and of course, there is a long tradition of Shakespeare burlesques in America and elsewhere. See Levine (1988). What has changed, in our view, is the reception of American stars in Shakespeare, both among the viewing public and academia. Moreover, the present moment of Shakespeare reproduction includes new spin-off products from films in addition to videos, many of which are regularly cross-referenced: CD-Roms; laserdiscs; soundtrack CDs; MTV specials; Internet websites.