Index

a
ABC 50
accuracy 101 -3, 141
ad-get features 95
advertisers:
conflict with 20 , 94 ;
editor's obligation to 22 ;
stories about 17 - 18
advertising/editorial ratio 86 , 189
advertising revenue 86
advertising staff 17 - 18 , 94
advertorials 96
America On-Line 225
apologies 214 , 217
appraisal of staff 73 -4
art directors and art editors 150 -1
Audit Bureau of Circulations 50
awards schemes 48 , 95

b
balance 37 , 42 , 99 - 101
Bella45
Best45
Beyond Certainty58 , 72
Blender240
bonus schemes 91
bookmarks 237 -8
boost 46
budget forecast 85
budgets 84 - 90

c
campaigns 49 , 139
captions 143 -5
cash-flow forecast 85
CD-ROM:
and copyright 128 ;
design for 175 ;
magazines 239 -40;
production for 192 ;
as a publishing medium 239 -43;
as a research tool 204 -5
celebrities 121
celebrity covers 168
circulation building 93
circulation figures 50
codes of conduct 105 -6
colour house 183 , 192
colour printing 189 -90
colour separations, charges for 96
columnists 43 , 45 , 135 -6
Comag 166
commissioning 181 ;
letter 133 ;
photographers and illustrators 158 -60, 161 -3;
writers 128 -34
Communications Decency Act 225
competitions 48
complaints 47 , 226 -7
CompuServe 194 , 205 , 225
computer-assisted research and reporting 204 -7
computer software:
for CD-ROM authoring 241 ;
for page layout 197 -8;
for Web browsing 205 ;
for Web page creation 192 ;
for writing 197
computer systems, editorial 196 - 202
confidence:
injunction to prevent breach of 222 -3;
laws protecting 221 -2
consistency 106
contacts 111 -12
contempt of court 219
contents pages 136 -7
contract publishing 232
copy approval 104
copy-editing 181
copy-fitting 183
copy-flow 142 -3, 179 -85;
and computers 185
Copyright Act (1988) 130
copyright law 219 - 222 ;
injunction to prevent use of material 221
copyright material:
acquisition of 91 -2, 130 -3;
all rights 92 , 131 ;
First British

-271-

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Magazine Editing
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Foreword ix
  • Acknowledgements xi
  • Introduction 1
  • Chapter 1 - Becoming an Editor 4
  • Chapter 2 - The Editor and the Reader 26
  • Chapters 3 - The Editor and the Team 52
  • Chapter 4 - The Editor and Money 84
  • Chapter 5 - Content 1 99
  • Chapter 6 - Content 2 127
  • Chapter 7 - The Editor and the Visual 147
  • Chapter 8 - The Editor and Production 179
  • Chapter 9 - The Editor and Technology 194
  • Chapter 10 - The Editor and the Public 208
  • Chapter 11 - The Magazine Business 228
  • Appendix 1 254
  • Appendix 2 - Press Complaints Commission Code of Practice 256
  • Glossary 260
  • Index 271
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