Do Political Campaigns Matter? Campaign Effects in Elections and Referendums

By David M. Farrell; Rudiger Schmitt-Beck | Go to book overview

Tables
1.1 Three stages in the development of election campaigning 10/11
2.1 Timing of the voting decision in recent elections 26
2.2 Explaining different types of decision making 32
2.3 Campaign participation 35
2.4 Mass media attentiveness during campaigns 36
2.5 Electoral volatility 37
2.6 Policy issues as a basis of choice in Australia 40
3.1 Intensity of the electoral campaign in the three cantons 45
3.2 Estimated coefficients for model of voting choice 48
4.1 The net impact of public television exposure on changes in party sympathy during the 1994 and 1998 campaigns 64
4.2 The net impact of public television exposure on changes in retrospective economic evaluations during the 1994 and 1998 campaigns 65
4.3 The net impact of public television exposure on perceptions of the likely winner during the 1994 and 1998 campaigns 67
4.4 Effects on the vote during the 1994 and 1998 campaigns 68
5.1 The impact of leaders, issues and party identification on vote intentions 84
5.2 The priming of leaders, issues and party identification 85
5.3 Media consumption and priming 86
5.4 Media consumption, interpersonal communication and priming 87
6.1 Candidates' prior electoral experience 96
6.2 Candidates' prior experience as members of political institutions and organizations 97
6.3 Candidates' campaigning organizations and activities 98
6.4 Candidates' mean expenditure on advertising in various media 100
6.5 The impact of socio-demographic factors, political experience and campaigning on electoral success 102/103
7.1 Campaigns in target and non-target seats, 1997 113
7.2 Use of computers in constituency campaigns 115

-xi-

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