Advertising and Consumer Citizenship: Gender, Images, and Rights

By Anne M. Cronin | Go to book overview

Acknowledgements

I would like to thank the many people who have helped me develop the ideas for this book. Celia Lury and Bev Skeggs were a continual source of inspiration and encouragement (and also coffee and cakes). Sara Ahmed and Mike Featherstone have given me very useful comments and have helped frame my ideas into the form of a book. My thanks also to Maureen McNeil, Lynne Pearce (and Bev again), who edited this book series. I would also like to thank the members of Lancaster University's Institute for Women's Studies who have provided inspiration and help and a lot of laughs. My particular thanks to Jean Carroll, Kath Cross, Breda Gray, Janet Hartley, Rose Jack, Jane Kilby, Cathie Holt, Yu Ying Lee, Ruth McElroy, Sue Penna, Fran Stafford, and Heather Wilkinson. Thanks to Becky Passmore for hunting down an image for me. Thanks also to my mum, Noreen.

I would also like to thank the following companies for granting permission to reproduce their advertisements: Scottish Courage Ltd, Parfums Christian Dior, Fendi, Guerlain, Lancôme, Philip Morris Ltd.

Chapter 4 has been published previously in a slightly different form: (1997) 'Temporalities of the visual and spaces of knowledge: branding “the third dimension” in advertising', Space and Culture - the Journal 1, 1:85-104. I would like to thank Space and Culture - the Journal for permitting me to reproduce the article here.

-xi-

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Advertising and Consumer Citizenship: Gender, Images, and Rights
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Plates vii
  • Acknowledgements xi
  • Introduction 1
  • 1 - The Individual, the Citizen and the Consumer 10
  • 2 - Advertising Knowledges 37
  • 3 - Advertising, Texts and Textual Strategies 54
  • 4 - Branding Vision 83
  • 5 - Female Visions 105
  • 6 - Visual Epistemologies and New Consumer Rights 133
  • Concluding Remarks 156
  • Notes 163
  • Bibliography 167
  • Index 175
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