Advertising and Consumer Citizenship: Gender, Images, and Rights

By Anne M. Cronin | Go to book overview

Index

a
active self 32 , 34 , 147-50 , 154
advertising:
and citizenship 5 ;
and commercial success 44-6 ;
as communicative act 39-40 ;
and consumer/producer anxiety 43-4 ;
as creative 46 , 52 ;
and culture 5 ;
debates concerning 37-41 ;
effect of 41-2 ;
French/British 42 , 56-60 , 115 ;
gendered 52 , 54-5 , 78 , 156 ;
and image 3 , 92-3 , 100 , 103-4 ;
impact of 103 ;
and increased sales 42 , 43 ;
and individual agency 1 ;
and innovation 1-2 , 8 ;
as manipulation of social values/attitudes 55 ;
materiality/immateriality of 38-9 ;
as people business 45-6 ;
pilot study on 7-8 ;
power of 42 ;
as products in themselves 38-9 ;
reality/knowledge in 100-4 ;
as self-promotional 40-1 , 42 , 43 , 44 ;
use of high art/culture 122 , 125 ;
and youth marketing 51-3 ;
see also magazine advertising
advertising agencies:
anxiety of 50 ;
and circulation of knowledge 41-4 ;
and fickleness of clients 44-6 ;
gender bias in 45-6 ;
and qualities of innovation, imagination, taste, leadership 52-3 ;
savoir faire/legitimacy of 47-50 ;
uncertainty/insecurity of 44-6
aesthetics 72-3
agency 9 , 15 , 89 , 105 , 135 , 152 , 159 ;
dislocating 141-7 ;
and duty 139-41
Alcoff, L. 6
Anderson, B. 23 , 25 , 34 , 70 , 134 , 157
Ang, I. 149
Appadurai, A. 4 , 5-6 , 23 , 24 , 40 , 134 , 145
Arena52
art 122 , 125 , 141-2
attitude 31 , 50 , 51-3
authenticity 11 , 20 , 21 , 22 , 25 , 29 , 30 , 58 , 125 , 141

b
Balibar, E. 145 , 146 , 148
Barthes, R. 97
Bartle Bogle Hegarty agency 45-6
Baudrillard, J. 165
Bauman, Z. 4 , 26 , 30-1 , 37 , 50 , 147 , 164
Beck, U. 164
Becks beer advertisement 73-4 , 75 , 76-8
Benjamin, W. 71 , 85
Berlant, L. 120 , 122 , 125
Betterton, R. 86 , 122
Bhabha, H. 87 , 101-2 , 104 , 128 , 130 , 142-3
'Blueprint for a New Consumer'(Campaign) 47
the body:
cultural/biological 107-8 ;
and fashion 107-8 ;
flexibility of 160 ;
materiality of 121-2
Bowlby, R. 2 , 6 , 14 , 156
Bright, D. 100
British Advertising Standards Authority 77 , 96
British Nationality Act (1981) 28
Brubaker, R. 29 , 140 , 154 , 165
Brunsdon, C. 109
Bryson, L. 34
Burnett, R. 85 , 89 , 90 , 91-2 , 94 , 101 , 121
Buscombe, E. 99 , 102
Butler, J. 16 , 17-18 , 34-5 , 68-9 , 90-1 , 93 , 104 , 107 , 108 , 121 , 131 , 134-6 , 137 , 138 , 145 , 147 , 149 , 152 , 157

c
Campaign43 , 44 , 47 , 51-2
Campbell, C. 1 , 6 , 39-40 , 83 , 133 , 136 , 156 , 163

-175-

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Advertising and Consumer Citizenship: Gender, Images, and Rights
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Plates vii
  • Acknowledgements xi
  • Introduction 1
  • 1 - The Individual, the Citizen and the Consumer 10
  • 2 - Advertising Knowledges 37
  • 3 - Advertising, Texts and Textual Strategies 54
  • 4 - Branding Vision 83
  • 5 - Female Visions 105
  • 6 - Visual Epistemologies and New Consumer Rights 133
  • Concluding Remarks 156
  • Notes 163
  • Bibliography 167
  • Index 175
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