Yvette owns a beauty salon in a small city in the UK. This salon caters predominantly to white women who do not have access to large amounts of disposable income. Yvette is adamant that visits to salons are a necessary and pleasurable part of a woman's life.
I mean we still get ladies in who say 'Oh I can't afford that'. My answer is well, I ask them a question, 'Has he [husband] got a football season ticket?' and if she says 'Yes', 'Well, spend an equal amount of money on your face', and then they see it in a different light. Because the man is a bit old-fashioned, you know, 'Spending all that money on your face, you can't see what's happened'.
The discussion from which this quote is taken arose during a period I spent at Yvette's in the run-up to Christmas. During this time my role was to offer glasses of sherry and mince pies to the women coming into the salon for pre-holiday treatments. The conversation among these women, fuelled a little by the sherry, turned to relationships with men and their views about the amount of time and money women spend on their bodies. The general feeling was that men did not understand the benefits of beauty salon treatments or the effort that went into maintaining a feminine appearance. Yvette herself points out how many men come into the salon at that time of year in order to purchase gift vouchers for