Inside Yahoo! Reinvention and the Road Ahead

By Karen Angel | Go to book overview

Copyright © 2002 by Karen Angel. All rights reserved.

Published by John Wiley & Sons, Inc., New York. Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4744. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212) 850-6008, E-Mail: mailto:PERMREQ@WILEY.COM.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional person should be sought.

Designations used by companies to distinguish their products are often claimed as trademarks. In all instances where John Wiley & Sons, Inc. is aware of a claim, the product names appear in initial capital or all capital letters. Readers, however, should contact the appropriate companies for more complete information regarding trademarks and registration.

ISBN 0-471-00793-5

Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1

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Inside Yahoo! Reinvention and the Road Ahead
Table of contents

Table of contents

  • Title Page *
  • Preface v
  • Acknowledgments vii
  • Contents ix
  • Inside Yahoo! *
  • Chapter 1 - Stanford, 1994 1
  • Chapter 2 - Pioneer Way, 1995 21
  • Chapter 3 - Sunnyvale, 1996 47
  • Chapter 4 - Santa Clara, 1997 77
  • Chapter 5 - Staying Put and Scaling Up, 1998 101
  • Chapter 6 - The Portal Wars, 1996 to 1998 121
  • Chapter 7 - The Euphoria, 1999 147
  • Chapter 8 - The Unraveling, 2000 171
  • Chapter 9 - The Turmoil, 2001 203
  • Chapter 10 - The Semel Era 225
  • Notes 253
  • Index 265
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