Inside Yahoo! Reinvention and the Road Ahead

By Karen Angel | Go to book overview

Index
AAPS Alternative Power Systems, 114
ABCNEWS.com, 72
Accessibility, 12, 110
Accountability, 83
Acquisitions: http://www.Arthas.com, 187 http://www.Broadcast.com, 155–160, 187, 233, 237 eGroups, 192–193 Encompass, 161 Four11, 91–95 GeoCities, 152–154, 233 Hot Jobs, 249–250 Launch Media, 234–236 Online Anywhere, 161 significance of, 98, 112, 151 WebCal, 132
Adams, Randy, 17–18, 23–24, 39, 105
Advertisements/advertising: banner, 66–67, 197, 238 base, 98–99 benefits of, 248–250 Black Rocket agency, 54–55 budget for, 54–55, 61, 84 classifieds, 64, 130 CPMs, 61, 64, 90–91, 238 demographics, 65 dot-com failures and, 192–193, 206 feedback from, 87 fusion marketing, 199, 207 online, 140, 208 pop-ups, 197–198 prices of, 38 response rates, 65 retention rate, 193–194 sales offices, 73, 84–85 selling, 165–168 source of revenue, 5 targeted, 11, 66–67, 86
Advertisers: attraction strategies, 16, 38 dot-com, 3–4, 20, 60, 73, 81, 141, 190–194, 206, 239
Advertising Age, 53, 193
Advertising agencies, 54–55, 197
Advertising contracts, 165–168
Advertising industry, 239–240, 249–251
Advertising model, 190, 228
Akamai, 111
Akebono, 7
Akiko, 8
Alben, Alex, 58, 69–70
Allen, Herb, 220
AltaVista, competition from, 31, 40, 123, 140, 172, 204, 221
http://www.Amazon.com, competition from, 78–79, 81, 88, 103, 140, 142, 164–165, 184
America Online (AOL): acquisition offers, 15, 18, 51 acquisitions, 39, 102, 132, 137, 140, 157, 174, 179 advertising, 164, 228, 240 competition from, 10, 66, 68, 88, 92–93, 120, 142, 150, 169, 182, 238 earnings expectations, 244 exclusivity, 82 GNN Direct Internet service, 22

-265-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Inside Yahoo! Reinvention and the Road Ahead
Table of contents

Table of contents

  • Title Page *
  • Preface v
  • Acknowledgments vii
  • Contents ix
  • Inside Yahoo! *
  • Chapter 1 - Stanford, 1994 1
  • Chapter 2 - Pioneer Way, 1995 21
  • Chapter 3 - Sunnyvale, 1996 47
  • Chapter 4 - Santa Clara, 1997 77
  • Chapter 5 - Staying Put and Scaling Up, 1998 101
  • Chapter 6 - The Portal Wars, 1996 to 1998 121
  • Chapter 7 - The Euphoria, 1999 147
  • Chapter 8 - The Unraveling, 2000 171
  • Chapter 9 - The Turmoil, 2001 203
  • Chapter 10 - The Semel Era 225
  • Notes 253
  • Index 265
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 276

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.